Under Armour hopes to use the information to expand sales of its clothing, hiking shoes and other products. In today's data-driven economy that could be some very valuable data, and it steps up the competition with rivals such as Nike, as well as a myriad of technology firms tackling digital health. That includes how much they sleep and exercise, what they put in their body and their nutrition needs, he said.

The app can connect with a number of devices and sensors to enhance the data it collects.'It's a piece in the puzzle toward having a total picture of the athlete,' said Kevin Plank, Under Armour's CEO, in a conference call Wednesday. It tracks activities like walking, running, cycling and other distance sports.

Founded in 2007, the company has approximately 20 million registered users primarily concentrated in Europe. Said Kevin Plank, Chairman and CEO of Under Armour.Įndomondo, also a social fitness app lets people track workouts, analyze their performance. Similar to MapMyFitness, Endomondo and MyFitnessPal have established track records of unmatched equity, expertise and passion in the fitness and nutrition space, and they are ideal partners to enable Under Armour to provide data-driven, proactive solutions to help athletes of all levels lead healthier and more active lifestyles.” “Under Armour’s demonstrated global leadership in health and fitness innovation is greatly enhanced with the addition of Endomondo and MyFitnessPal, as we continue to redefine and elevate the Connected Fitness experience for millions of people around the world. It works with various health trackers like Fitbit, Jawbone and Garmin. Started in 2006, the social fitness app has 45 million active users is widely used by personal trainers and other fitness professionals. MyFitnessPal is a popular diet tracking app that allows you to log calories, record exercise, and compete with your Facebook friends to lose weight. The fitness apparel company has acquired MyFitnessPal for $475M and Endomondo for $85M. Under Armour has acquired two of the important health and fitness apps.

Under armour buys myfitnesspal